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Bakery Products Market Going Healthy

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By: Sean Moloughney

Editor, Nutraceuticals World

The global baking industry is currently facing opportunities as well as challenges created by the economic crisis, according to Global Industry Analysts, Inc. The still volatile financial scenario is changing the way bakers approach their businesses. For instance, there has been a noticeable shift toward natural and healthy bakery products consisting of vitamins, whole grains and fibers. Bakers have introduced organic baked goods, breakfast cereals, breads and biscuits enriched with nutritional and natural ingredients in single-serve and portable packaging. Several companies eliminated preservatives and artificial flavors in their products in a bid toward image changeover as makers of healthier and natural bakery products. About 35% of global cereal product launches in 2009 claimed to be functional cereals with health benefits.

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